HOW WE STARTED

First held in 2024, the annual event honours the greatest and most inspirational sporting triumphs of the year and showcases the work of Prudential Sport for Good.

Shortlists for seven categories (Sportswoman, Sportsman, Team, Breakthrough, Comeback, Action and Sport for Good) are created by votes from more than 1,000 sports media from over 70 countries.

The Award (a unique group of sporting legends) votes for the winners in each shortlisted category, and awards, such as the Prudential Lifetime Achievement Award.

Broadcast around the world, the Awards also provide a global platform for supporting Prudential Sport for Good by showcasing the incredible work done to transform young lives around the world. Each year, one programme is recognised for its outstanding work through the Laureus Sport for Good Award.

Facilitate the admission of 150 retired athletes or their dependents into the National Health Insurance Authority (NHIA) program to provide essential support for their healthcare needs.

• Offer free enrollment for 100 active athletes in a contributory pension scheme, ensuring financial security and a stable livelihood after they retire from sports.
• Distribute 500 footballs, basketballs, and volleyballs to local clubs and selected secondary schools in Gombe, promoting sports development and youth engagement in the community.
• Provide branded sports kits to Gombe State University (GSU) to enhance the training and performance of its athletes.
• Host the Prudential Awards Night to honour and celebrate the outstanding achievements of Gombe State athletes during the 2024 season. Esteemed icons and legends of sport will attend to inspire attendees and reinforce our shared values of dedication, teamwork, and excellence.